When it comes to online content, there is no doubt about it: Search engine optimization still rules. The reason for this is simple. Generally speaking, great SEO usually leads to great visibility. In turn, of course, this boosts sales.

If you are a business owner who is trying to promote your brand, it is wise to look for the best SEO tools you can find. This article can help you start.

1. Google Analytics

If you are looking for an incredibly powerful SEO resource free of charge, Google Analytics may be just what you need. With this tool, you can analyze your website traffic by following three simple steps. From site visits to traffic sources and location demographics, Google has everything you need. Best of all, you do not have to spend a penny.

2. Data Studio 

For those who need a way to merge information from multiple sources, Google offers another tool that can be an easy solution: Data Studio. With this program, you can combine data from two places, such as Google’s Search Console and Analytics. Then, you can create useful visualizations. 

3. Keyword Hero

When you spend significant time writing content, it can be easy for your brain to get tired. Naturally, you may miss some keyword data every now and then. For a way around this, give Keyword Hero a try. With 2,000 free sessions per month, this service fills in missing keywords using advanced algorithms. 

4. Mozcast 

Speaking of algorithms, one of the most confusing ones in the world of SEO tools is Google’s. Luckily, Mozcast exists for just this reason. By tracking every change Google makes to its search algorithm, Mozcast offers users regular updates so they can stay up-to-date.

5. Check My Links 

Another issue that often comes up involves links. If you rely on a website to relay important information to customers, nothing is worse than a potential sale going out the window because someone ended up with a dead link. To avoid this, Check My Links offers a web crawling service to check links whenever you want.

6. Answer the Public

For keyword suggestions, Answer the Public is a fantastic resource where marketers can see what people are currently asking about any given topic. This can be particularly helpful when you are fresh out of ideas.

In order for your company’s website to be successful, you will need to find ways to optimize your content. By using free SEO tools like these, you can increase website traffic while also saving money.