Without a doubt, social media marketing has become one of the most effective ways to advertise. If you have been wanting to promote your business but you are not using Facebook yet, the only question is: Why?
If you are new to this form of advertising, there is no need to worry. By reading some helpful tips and putting forth a bit of effort, you will be well on your way to boosting website traffic with the help of the internet’s biggest social platform.
1. Remember the Basics
First things first: what does your company page look like? Have you included all of the basic contact and overview information? If not, make sure to fix that before expecting anyone to call you about a sale.
2. Post With Effort
Pay attention to what your audience enjoys. If they liked something once, they will probably like something similar in the future (just not too soon in the future). In addition, make sure you stay relevant with your content.
3. Find Ways to Creatively Engage
To compete for people’s attention on a site that users overload with information, you need to find creative ways to engage. For example, give people the opportunity to have fun with a contest or poll.
4. Be Honest and Transparent
At the end of the day, people value honesty. When a company is transparent about its products as well as its internal processes, it gives customers more reason to trust in that brand.
5. Invest in Advertising
While it is smart to spend some money on Facebook Ads, make sure to also spend some time on them. Make them stand out with vivid colors and urgent language. Remember, you are trying to catch people’s attention.
6. Incorporate SEO
Just because you are on social media does not mean SEO no longer matters. On the contrary, solid optimization on your page or profile can bring visitors to your social media accounts in the same way it can bring them to your website.
7. Keep Your Image Fresh
Although consistency has an important place when creating a brand, people do get tired of seeing and reading the same thing. As such, you should change up your social media appearance from time to time. Cover photo updates, for example, can make a big difference.
By incorporating tips like these into your social media strategy, you can increase your chances of Facebook marketing success.